We complete your process
Rifra today
Today, Rifra is a modern organization with a horizontal structure that values collaboration between departments, transparency in communication, and the sharing of responsible choices based on corporate values. Human capital represents one of the company’s main assets: individuals who are free to express themselves within the work context, supported and encouraged to develop essential soft skills to respond consistently to the challenges of a constantly evolving market.
This culture is expressed through the corporate Mission and Vision: to be passionate people, free to think and oriented towards continuous improvement, capable of generating value in internal and external processes and supporting the customer on a path aimed at satisfying mutual growth. From this philosophy comes the tagline “We complete your process”, which summarizes the partnership, listening, and solution-oriented approach that guides every relationship with the market.
Today, Rifra is a modern organization with a horizontal structure that values collaboration between departments, transparency in communication, and the sharing of responsible choices based on corporate values. Human capital represents one of the company’s main assets: individuals who are free to express themselves within the work context, supported and encouraged to develop essential soft skills to respond consistently to the challenges of a constantly evolving market.
This culture is expressed through the corporate Mission and Vision: to be passionate people, free to think and oriented towards continuous improvement, capable of generating value in internal and external processes and supporting the customer on a path aimed at satisfying mutual growth. From this philosophy comes the tagline “We complete your process”, which summarizes the partnership, listening, and solution-oriented approach that guides every relationship with the market.
CORPORATE
Rifra’s great asset: people
The company directly promotes:
Skills
The development of technical skills
Soft skills
Targeted attention to soft skills and their reinforcement
New professionals
The integration of new professionals capable of facing the evolutionary challenges of the sector.
Training
Constant training for the improvement of one’s knowledge
Download the corporate governance model
A customer and process-oriented approach
We complete your process
Rifra’s business model is based on active listening to the customer and the ability to identify with their production needs.
The goal is to provide complete and integrated solutions within the customer’s own industrial process. From this philosophy comes the tagline “We complete your process.”
An expression that summarizes the desire to be a reliable partner, capable of accompanying the customer in managing technical application and compliance complexities at every project stage — a cultural and professional exchange, fundamental for the company’s growth and the evolution of internal skills.
Growth
Mission
To be people who truly love their own growth in order to be effectively useful to the change of the stakeholders (third parties) who experience the Rifra world
Strongly consistent with corporate values because we are capable of providing added value to internal and external industrial processes in terms of productivity improvement, and of determining and proactively contributing to the customer’s strategic development in terms of partnership for expansion and consolidation
Passion
Vision
To be a model of passion for what we experience
Because we are a group of people free to think with emotion to break down the barriers of conformism and make the world better
Market-focused
Corporate culture, exchange, and integration
The corporate culture has always remained focused on the market and aims to stand out by providing continuous innovation suited to constant changes.
Among the main objectives of exchange and integration, Rifra chose to invest in 2020 in the acquisition of the majority of the company Teknomast of Legnano, providing the group companies with a general integration of processes and logic oriented towards providing the market with specific services and product types while maintaining high attention to the enhancement and identity of the two entities.
Sustainability
The corporate culture has led us to be an active part of Environmental, Social, and Governance sustainability
Rifra Masterbatches’ commitment to sustainability is an integral part of its corporate identity and represents a strategic lever for creating long-term value. The Company interprets ESG not as a set of requirements, but as a model of responsibility that guides decisions, investments, and relationships with all stakeholders. Research, innovation, and corporate culture intertwine to ensure safe products, efficient processes, and an increasingly reduced environmental and social impact.
Awareness
Awareness of the resources used
Measurement
Measurement of consumption and resources used
Responsibility
Responsible use of resources
Waste reduction
Reduction of waste and production scrap
Certifications
Integrated system certifications
Monitoring
Energy monitoring and efficiency
Quality
Attention to product quality and safety
Attention
Attention to all stakeholders
